Published by the New York Times in 2009, “Flipped: How
Private Equity Dealmakers Can Win While Their Companies Lose,” is an
interactive video presentation that explores private equity and how Americans
are affected by the industry. “Flipped” is a series of videos, and the
interactive layout of the project allows individuals to choose what videos to
watch and in what order. The project is easily accessible -- bankers and other
experts in private equity explain what exactly private equity is, and a viewer with
no prior knowledge would have no trouble following along. “Flipped” also
includes a series of videos featuring the mattress company Simmons, which
declared bankruptcy and was bought out in 2009 after changing hands through
numerous private equity owners. The project takes something the public was
exposed to in a news story, private equity, and explores both the pros and cons
of the industry. The effects of private equity on Americans are demonstrated
through interviews with Simmons employees who were impacted by the many
buyouts. “Flipped” can be found on the New York Times website and is linked to
the news articles published about Simmons declaring bankruptcy and the buyout
that followed.
No comments:
Post a Comment